Online aircraft parts marketplace Locatory.com says its public catalogue feature has been optimised for use with search engines including Google, providing an alternative sales and marketing channel to reach external, non-Locatory.com marketplace members.
“Public catalogs, while being optimised for search engines (SEO), help to break away from the competitors. It means that products from spare part sellers that place their inventory on public catalogs will get higher ranks from search engines and often appear on a higher position on the search results page,” says Dainius Meilunas, CEO, Locatory.com.
Over 86 percent of Locatory.com’s users’ list spare parts on their public catalogs, clientele now include Triangle Aviation, MRO Aerospace and many other companies. Locatory claims this additional platform component converts into positive results, such as higher visibility, more reach and increased RFQ’s.
“This not only to increase visibility, but also adds quality backlinks to our clients’ native pages, which also makes a positive impact to its ranking, and consequently, increases traffic. Thus, one service addition allows solving several online presence reachability related issues at a time.”