Gulf Air, the national carrier of the Kingdom of Bahrain, has revealed plans to roll out a new brand identity.
The announcement was made by Krešimir Kučko, CEO of Gulf Air, at an event to announce the airline’s new corporate strategy and 2018 network expansion plans.
Kučko said that that the airline’s planned strategic growth from 2019 to 2023 will see it strengthening its regional base and then expanding its network to over 60 destinations across the Asia Pacific, Europe, Africa, the Indian Subcontinent and North America.
Zayed Bin Rashid Alzayani, chairman of Gulf Air’s Board of Directors said, “Gulf Air’s new corporate strategy includes expansion plans and is geared towards elevating the passenger experience, promoting Bahrain’s tourism economy and bolstering the kingdom’s aviation, transport, tourism and business infrastructures and the aviation industry as a whole.”
According to a press release, a total of seven new aircraft, five Boeing 787-9 Dreamliners and two Airbus A320neo aircraft will enter the airline’s fleet before the end of this year.
"Gulf Air’s new fleet will be outfitted with superior on-board products and services. With aspirations to be best in class across both its wide and narrow body fleet, Gulf Air’s new business class offering will compete with the first class standard of other airlines while its economy class product will afford enhanced on-board comfort," the release said.
The release also said that Gulf Air will add eight new destinations to its network this year. These include Bangalore and Calicut in India and Abha and Tubuk in Saudi Arabia.
"Gulf Air’s Cairo operations will be supplemented by direct flights to Alexandria and Sharm El Shaikh. The airline will also launch operations to Baku in Azerbaijan and to Casablanca in Morocco," the release said.
“2018 represents the beginning of a new era for Gulf Air and for the Kingdom of Bahrain. In 2018 and beyond, Gulf Air will challenge the traditional definition of travel, broadening its scope and making it more convenient and appealing for every traveller,” Kucko added.