Emirates has completed the installation of bespoke Expo 2020 Dubai liveries on 40 aircraft, with its final A380 aircraft emblazoned in the distinctive decal rolling out of the Emirates Engineering hangar.
The first decal was unveiled in 2017 and since then, Emirates’ mini-fleet of Expo 2020 Dubai aircraft have collectively flown to 134 destinations across the airline’s global network, travelling 66 million kilometres on over 15,000 flights.
Expo 2020 Dubai will be held between October 20, 2020, and April 10, 2021.
Sheikh Ahmed bin Saeed Al Maktoum, chairman and CEO, Emirates Airline & Group, said: “As we begin to gear up for Expo 2020 Dubai, we are proactively tapping into the power of Emirates’ network to spread awareness and capture the world’s attention around the themes of this global event with our mobility, opportunity and sustainability liveries.
"Emirates will play a key role in opening up opportunities for visitors to experience this truly global event, as it offers non-stop flights to Dubai from many of the Expo participating countries, and 70% of the 25 million people targeted to visit Expo 2020 are expected to utilise air transport.”
Reem Al Hashimy, UAE Minister of State for International Cooperation and director-general of Dubai Expo 2020 Bureau, added: “With less than a year and half left until Expo 2020 opens its doors and welcome millions of visitors from around the world, we are very proud that our Premier Partner, Emirates Airline, is carrying our message around the world through its incredible destination network.”
The source of inspiration for the Expo 2020 Dubai decals was the event’s logo, based on a 4,000-year-old ring excavated at an archaeological site in Dubai.
The Expo 2020 Dubai decals will remain on the 40 aircraft until April 2021.
One of the largest decal projects ever undertaken at the Emirates Aircraft Appearance Centre, it took 15,000 hours spanning over 14 months to apply the Expo 2020 decals on 20 Boeing 777 aircraft and 20 Airbus A380 aircraft.
The airline currently has a fleet of 270 aircraft, covering a network of over 150 destinations in 86 countries.
According to Oxford Economics, Dubai has direct passenger flight connections to 149 cities with populations of over 1 million people, serving a potential export market of 916 million people, or 13% of the world’s population.
In addition to the Expo-themed liveries, Emirates continues to promote the global event through its in-flight entertainment system, ice, with podcasts, interviews, as well as a dedicated Expo 2020 Dubai channel.
Source: Arabian Business