During a recent conference held in Manama, Bahrain, Gulf Air, the national carrier of the Kingdom of Bahrain, unveiled its business strategy for 2019. Hosting an audience comprised of both internal and external stakeholders, the carrier outlined a new business model that forms a part of its ongoing five-year strategy.
Touted as a ‘boutique business model concept’, Gulf Air aims to distinguish itself from the competition by moving away from what has been a more volume focused approach.
Instead, the carrier will focus on developing its new Falcon Gold class offering, unveiling new products, expanding its network of destinations, as well as enhancing its presence at the new terminal at Bahrain International Airport.
In the case of the latter, the new terminal is scheduled to launch at the end of 2019.
Gulf Air’s chairman of Board of Directors, Zayed R. Alzayani, said: “This is an even more exciting year for Gulf Air as we continue our efforts and plans to portray the airline as a solid national asset that serves the Kingdom of Bahrain and yet caters to an international audience.
“Today we announced our boutique concept, which will see the airline adopt a new business model to shine amongst the competitors in our own unique way. Working hand in hand with Gulf Air Group, BTEA and BAC with the launch of the new terminal, will allow the new Gulf Air to represent Bahrain to the world and open more bridges to and from the island”.
Kicking off its new five-strategy back in 2018, Gulf Air introduces six new destinations that fly to Egypt, Azerbaijan, Morocco, Bangalore and India. In terms of its fleet, last year saw the addition of five Boeing 787-9 Dreamliner’s and an Airbus 320neo. The carrier deployed the new Dreamliner’s to routes on London Heathrow, Casablanca, Bangkok and Manila.
Moving forward, Gulf Air’s fleet modernisation programme will be further bolstered with the addition of two Boeing 787-9 Dreamliner and five Airbus A320neos in 2019.