Brand Finance, an independent firm specialised brand valuation and strategy consulting, has completed its 2019 evaluation, in which Turkish Airlines was selected as The Most Valuable Brand of Turkey in all sectors.
Brand Finance evaluates thousands of brands on a global scale through research focused on finance and marketing variables. The results of its research have been released annually since 1996.
Commenting on the results, M. İlker Aycı, Turkish Airlines Chairman of the Board and the Executive Committee, said: “We are proud of our achievements crowning our strategy to become the best airline company in the world.
"Continuing the last years’ success indicates that our performance is sustainable. It shows that we are on the right track. We know the value of being the flag carrier of Turkey as we keep our flag flying in 124 countries.”