Etihad Airways announces Breitling as official timekeeper

Etihad Airways announces Breitling as official timekeeper
Published: 15 September 2019 - 9:13 a.m.

Etihad Airways has announced a new partnership with Swiss luxury watchmaker Breitling, who will serve as the airline’s official timekeeper.

The announcement was made by the airline during New York Fashion Week, where it hosted two exclusive VIP events celebrating three years as an official sponsor.

Robin Kamark, chief commercial officer, Etihad Aviation Group, said: “As one of the world’s most innovative and punctual airlines, we are proud to mark the launch of this great partnership between two leading brands who are world renowned for style, quality and precision.”

To celebrate the partnership, Breitling has introduced the Aviator 8 Etihad Limited Edition timepiece in black steel.The model, which has been co-designed by Etihad Airways and Breitling, is limited to 500 pieces and is the watchmaker’s first featuring the Arabic language.

Speaking at the launch event in New York, Tim Sayler, Breitling’s chief marketing officer, said: "Etihad Airways and Breitling are united by a passion for aviation, as well as by their steadfast commitment to quality and precision.”

The Aviator 8 Etihad Limited Edition prominently displays time, the days of the week and the date. The day of the week is indicated at the 12 o’clock position while the date is ideally placed at 6 o’clock. Powered by the Breitling Calibre 45, this automatic wristwatch has a bidirectional rotor winding with over 40 hours of power reserve.

The black steel dial is revealed through double anti-reflective sapphire glass. The 41mm steel case features a solid screwed back and is presented on a black leather strap. The model features numerals in a striking gold colour with matching gold hands.

The model will be exclusively available in Abu Dhabi before being released in the wider market and across the globe.

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