Aviation consultancy to assist MENA carriers in recovery strategies

Published: 9 August 2020 - 2:58 a.m.

A consultancy specialised in the airline and airport business has launched and is positioned to assist operators in the Middle East region with their recovery strategies.

Bauer Aviation Advisory (BAA) was founded by managing director Linus Benjamin Bauer, who has to-date led a distinguished academic and professional career that has forged a unique and thorough understanding of the airline industry.

“Due to our long-term commitment to the aviation industry in the Middle East, we at Bauer Aviation Advisory will afford the aviation sector with a contemporary, dynamic and global perspective, capable of tackling the sector’s most pressing challenges,” said Bauer.

“In light of the unfolding situation with COVID-19, it must be recognised that there is an urgent and existential call for action across the entire value chain of the aviation sector, of which must be founded on strategic creativity, the prioritisation of human factors, sustainability, empathy, pragmatism and optimism; all of which remain at the core of BAA’s virtues and values.”

BAA aims to offer a strong focus on commercial activities, spanning corporate strategy and business model innovation, to network and fleet planning; overseen with a combination of technical, analytical and creative know-how.

With offices based out of Germany, Switzerland and the UAE, as well as maintaining 16 international partnerships with external experts and consultants, BAA will afford its clients with a contemporary, dynamic and global perspective, the firm said.

Bauer added: “We look forward to establishing fruitful relationships with our future clients in the Middle East.”

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