The Big Picture: Emirates' new brand ambassador
Emirates airline, an Official FIFA Worldwide Partner, has announced that Brazilian football legend Pelé will be one of its Global Ambassadors. The partnership has been formed in the year Brazil hosts the football (soccer) world cup. HH Sheikh Majid Al Mualla, divisional senior vice president, commercial operations, Emirates Airline, said: “Pelé is a global icon. He is recognised, respected, and an inspiration to people around the world. He represents the best values of ‘the beautiful game’ of football, not only because he was a great player, but also because he uses the power of sports to connect people – with each other, with communities, and with opportunities. In many ways, Pelé stands for the same values that Emirates does. He is the ideal choice for our Global Ambassador and we are thrilled that we will be partnering with him.” Emirates is also linked to Pelé through the airline’s sponsorship of the Cosmos team in New York, where he is honorary chairman.
Published: 19 January 2014 - 5:50 a.m.
By: Staff writer

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