Bank of Sharjah celebrated its 45th anniversary on December 13 at the Jumeirah Beach Hotel – Dubai.
In a speech at the event, Varouj Nerguizian, general manager, extended his deep gratitude to H H Sheikh Khalifa bin Zayed Al-Nahyan President of the United Arab Emirates, H H Sheikh Mohammed bin Rashid Al-Maktoum Ruler of Dubai, and H H Sheikh Mohammed Bin Zayed Al Nahyan Crown Prince of Abu Dhabi, and expressed his profound appreciation and respect to H H Dr. Sheikh Sultan Bin Muhammad Al Qasimi, Ruler of Sharjah, whose determination and wise counsel remains an enduring influence on the prosperity of the bank.
He unveiled the bank’s plans for growth through complete commitment to digitized services targeting the UAE’s industrial sector, of which 46% is based within the Emirate of Sharjah, along with the service and trade sectors in Dubai and oil in Abu Dhabi.
Nerguizian announced the new website that will be launched soon for a superior experience in its user-friendly design. This reinforces the bank’s commitment towards customer-focused banking. The new website adheres to the latest industry trends and meets the increasingly demanding consumer needs, allowing easy access to information on the portfolio of products and services, such as opening accounts by way of an e-form, amongst others.
He added “the challenge of being a legacy-based Bank in a rapidly transforming landscape of digitalisation was overcome by converting to AI-reliant operations. Our technology-based strategy has enabled us to extract a wealth of unlocked values, and we are now in the process of optimizing our values while preserving our heritage. He added that, the shift is clear, I call it digital banking at its best.”