Limelight Networks, a global provider of digital content delivery systems, has announced the opening of its office in Dubai, underscoring Limelight’s ongoing commitment in the MENA region.
Ingo Lalla, the newly appointed managing director for MENA, joined Limelight Networks in January 2012. As regional director for Central Europe, he was in charge of planning and implementing Limelight’s growth and expansion strategy. Since 1997 he has led the region in providing video and eCommerce solutions for global players in the media, entertainment, and enterprise sectors.
“Reliable, high performance delivery of digital content is critical to the success of organisations doing business online,” says Lalla. “The content delivery networking (CDN) industry is seeing unprecedented growth due to the increase in online video services such as OTT and iTV, the increasing use of video on enterprise websites, and the need for fast website load time and responsiveness. With our new office, we can deepen our already established customer relationships and extend our services to better serve customers in the MENA region.”
Ingo Lalla joined Limelight from Bertelsmann, where he served as vice president of business development at Arvato Middle East Sales. Prior to Arvato, he served at Entriq, a leading Online Video Platform provider. Lalla is a Chartered Engineer in Telecommunications. He earned a Diploma from the University of Applied Sciences in Dortmund, Germany, and studied Economics at the University of Bochum, Germany.