Orchestrate in the Limelight

Orchestrate in the Limelight
Ingo Lalla, regional director MENA at Limelight
Published: 13 January 2015 - 3:03 a.m.
By: Digital Production Middle East Staff

Limelight Networks, a global leader in digital content delivery, has announced its participation at IBC Content Everywhere MENA Exhibition and Conference. Limelight will present the Limelight Orchestrate solution, which empowers broadcasters and media content owners to deliver broadcast-quality video to online audiences faster and easier.

Orchestra had its world premiere at IBC 2014 in Amsterdam and offers a powerful cloud-based solution that reduces content publishing complexity and speeds time-to-market, while also improving the availability, performance, scalability, and protection broadcasters need to efficiently deliver today’s burgeoning digital video content.

In addition to presenting its solutions at the show floor (Stand E14), Limelight will also take part in the conference panel. On January 20 at 10:10 (local time), Ingo Lalla, regional director MENA at Limelight, will speak at the session “The rise of the new: New players, new content experiences” and give valuable insights into the ever-changing content distribution market.

“When accessing online video content, consumers now demand the same seamless experience they have come to expect when watching broadcast television, which challenges digital broadcasters to deliver a broadcast-quality viewing experience,” said Robert Lento, CEO, Limelight Networks. “Broadcasters and media outlets require an efficient, unified solution to quickly and securely deliver digital content anywhere, and on any device, while increasing their ability to monetise that content. The Orchestrate solution for Media and Broadcasters enables them to meet these requirements by integrating multiple components of a traditional workflow with Limelight’s cloud services and powerful global delivery infrastructure.”

The integration of Limelight’s content delivery network (CDN), online video platform (OVP), and cloud storage services empowers broadcasters to replicate, move, and store data globally to provide optimal content delivery performance. With Limelight’s 40+ worldwide locations, content providers benefit from reduced latency and improved access efficiency. The Limelight network delivers over 9Tbps of egress capacity, ensuring unprecedented scale, even in the case of unplanned traffic spikes.

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