twofour54 to help develop Abu Dhabi’s media sector

twofour54 to help develop Abu Dhabi’s media sector
Maryam Al Mheiri, acting CEO at twofour54.
Published: 30 October 2016 - 8:58 a.m.
By: Davina Munro

 Twofour54, one of Abu Dhabi’s main government entities, is working diligently towards making the UAE capital an international hub for media.

A press release, it is aiming to increase the media sector’s contribution to the emirate’s GDP and is also looking to position the industry as a key player in the economic diversification plan of Abu Dhabi.

“Our vision is to become an international hub for media, an enabler of this industry’s sustainable growth, and a platform for diversified media and innovation that exports productions from Abu Dhabi to the world,” said Maryam Al Mheiri, acting CEO of twofour54. “We have worked diligently in the past years and continued to develop a solid infrastructure that is strengthened with local talent to sustain the future of the media sector.”

Since twofour54’s inception in 2008, it has helped the industry grow by developing state-of-the-art facilities to attract local, regional, and international media companies to the emirate.

In fact, more than 550 media and entertainment companies including Sky News Arabia, Image Nation, Ubisoft, CNN, Fox, Flash Entertainment, M&C Saatchi, and Flat6labs are present, in addition to a pool of 600 bilingual talented freelancers.

The entity offers production facilities, talent development and internship programmes, and support services for the commercial operations of media companies. It has also created more than 3,500 jobs in the media sector, helped create nearly 9,000 hours of TV content, and trained more than 6,800 through its professional media training courses.

“twofour54's comprehensive production infrastructure that combines world-class services and facilities, as well as studios that offer HD filming quality, production and post-production services, and a playout centre, has contributed to attracting regional and international producers. Abu Dhabi Film Commission’s rebate scheme, which was launched in 2013 and offers a 30% rebate on all production spend with no finance cap, was also one of the main factors that lured producers to choose Abu Dhabi as their preferred filming location in addition to the free location scouting services and tax free environment,” Al Mheiri concluded.

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