Dubai Airports and regional content provider Icflix have teamed up to offer passengers at Dubai International Airport a free movie and TV streaming service.
The initiative combines DXB’s free Wi-Fi experience, ‘WOW-Fi’, with Icflix’s video-on-demand service, allowing passengers to stream the latest Hollywood, Bollywood and Jazwood (Arabic) content to their smartphones and laptops.
This is the latest in a series of services to be rolled out by Dubai Airports in recent months including Wow-Fi, artDXB, the first Jones the Grocer in an airport and a brand-new sleep lounge ‘sleep ‘n fly’, with several other major projects in the pipeline.
“Dubai Airports is on a mission to engage more directly with our customers, and transform the airport experience for millions of travellers each month,” said Eugene Barry, EVP of Dubai Airports’ commercial and communications group.
Carlos Tibi, CEO of Icflix, said: “Our mission is to deliver the best online entertainment value, selection and experience to a worldwide subscriber base by providing Jazwood (Arabic), Bollywood and Hollywood content in one place. Today we just expanded that potential customer base by 90 million people so we are absolutely delighted with the deal and excited by the opportunity it provides.”
Content on Icflix is available in three languages: Arabic, English and French. The video-on-demand service is complimentary to all DXB passengers for an initial trial period of two months. Following this trial, Dubai Airports and Icflix will assess customer feedback and options for future services.