Canon Middle East brings to the region its highly anticipated cinema camera , the EOS C700, regarded as the brand’s flagship, at CABSAT 2017.
The next generation EOS C700 digital cinema camera, incorporates Canon’s learnings based on professional feedback from across the world and the Middle East over the last five years, since the original cinema EOS C300 was announced.
With an all-new modular design aimed at high-end cinema production, the C700 brings an all new power and flexibility expected in the A-Camera market. featuring a Super35mm sensor that shoots up-to 4.5K, numerous recording options, and an upcoming RAW update, the C700 promises superb image and build quality.
Alongside the EOS C700, Canon will also launch its XC15 4K UHD Camcorder that incorporates a Canon 4K video lens that leverages proprietary Canon optical technologies derived from years of experience in developing cinema, broadcast and EF series lenses.
Venkatasubramanian Hariharan, regional sales director, Canon Middle East, said: “Through CABSAT, Canon is enabling opportunities for the region’s filmmaking industry, with the availability of a world-class portfolio of imaging solutions, ranging from cinema cameras to lenses including 4K technology, workflow solutions and even post production. The launch of the EOS C700 camera will elevate the capabilities of filmmakers from the Middle East, and leverage technologies that defines industry standards.
“Besides bringing in advanced technology which cater to the cinema industry, we are also showcasing how production houses can innovatively integrate our solutions in their setup without any hassle, to drive creativity here.”
Hariharan added: “Our commitment to the region is evident from our annual participation at CABSAT, and we’ll continue to introduce solutions which benefit the industry and strengthen our leadership position in the broadcast industry.”
Emirati film director, Nayla Al Khaja, said : “The Middle East region is recognised for its thriving creativity, and the availability of Canon’s flagship camera, the EOS C700, will bring to life films that appeal to the world.
"Filmmakers in the region realise the potential of combining creativity with technology, and this powerhouse camera does just that, right from feature films to documentaries and TV series. The demand for 4K quality requires uncompromising quality and with the EOS C700, we are setting the stage for a giant leap forward for the film fraternity.”
At CABSAT 2017, Nayla Al Khaja will join a discussion with fellow female filmmakers on March 22, on the topic of “Women Filmmakers in the Arab World”, hosted by Canon, together with The Scene Club. The discussion will focus on challenges and opportunities for women from the region in the film industry, and how they can take their ambitions to the big screen.
At the show, broadcast and cinematography professionals will be able to get hands-on with Canon’s full range of advanced technologies, and have the opportunity to experience the full power of its optics portfolio including Canon’s extensive range of lenses, from broadcast to cinema and EF lenses.
Canon will be in Hall 3, Stand E3 -10 at CABSAT 2017 taking place at DWTC, Dubai.