Intigral, a UAE-based OTT and IP video product provider, has invested in a hybrid peer-assisted video streaming solution from Voddler Group, a Swedish a cloud-streaming specialist.
Intigral, which is a unit of Saudi Arabia’s STC Group, expects the VoddlerNet solution to optimise the subscriber viewing experience on STC’s Dawri Plus digital sport platform.
The Dawri Plus OTT service delivers sports video and fan engagement across the region, offering live match streaming and enabling the creation of unique fan engagements across the country and with STC subscribers around the world. It allows fans to experience Saudi football anywhere, at any time, on any device by enjoying an immersive second screen experience with in-built fantasy gaming and social media interactivity.
Dawri Plus is powered by a turnkey Intigral cloud-based solution supported by VoddlerNet video streaming, which enables not only high-performance streaming and features, but also the ability to scale deployment while offering customised features.
“The Intigral team has extensive knowledge and deep expertise in the sports industry and we advise our clients across all aspects of the sports value chain, from developing impactful digital products to integrating and executing online and offline marketing activations,” said Mr Hamoud Al-Rumayan, CEO of Intigral. “VoddlerNet enables us to dramatically reduce our dependence on a CDN and deliver amazing Quality of Service and Quality of Experience to Dawri Plus customers.”
The Intigral roll-out includes an advanced media player, a sport tailored UI/UX, native iOS and Android apps, a recommendation engine and cross-platform user-centric analytics and audience measurement tools, all hosted at Intigral’s master control room and network operations centre.
Supporting the Intigral platform is Voddler Group’s VoddlerNet hybrid peer-assisted and secure delivery, which ensures the delivery of a consistently high quality viewing experience to Dawri Plus subscribers. VoddlerNet combines controlled and secure peer-assisted delivery with direct streaming from the source provider. This unique video streaming solution greatly expands the reach of streaming video services, while maintaining the highest bitrate and quality of service possible.
“We are delighted that VoddlerNet was chosen by Intigral to help Dawri Plus expand its streaming service in Saudi Arabia, which has mobile penetration rates growing in excess of 168%, by reaching even the most poorly connected customers with the best possible viewing experience every time they log on,” said Adam Lewis, CEO of Voddler Group. “VoddlerNet is the world’s first solution for areas impacted by ‘last mile degradation’ and can guarantee flawless video to anyone, anywhere, at any time.”
VoddlerNet is the market leading technology in hybrid peer-assisted video streaming, and is designed to provide quantum improvements in quality of service and experience over any network and any device. VoddlerNet is DRM agnostic, and supports any VOD and OTT platforms and integrated technologies.