Image Nation signs pact with Hollywood producers

  • Image Nation signs pact with Hollywood producers
    Steven Schneider. (Getty Images for Gilt City)
  • Image Nation signs pact with Hollywood producers
    Steven Schneider. (Getty Images for Gilt City)
Published: 17 May 2017 - 3:27 a.m.
By: Digital Studio Middle East Staff

Image Nation Abu Dhabi has signed a three-year production pact with veteran producers Roy Lee and Steven Schneider to produce a slate of high-concept, modestly-budgeted dark genre films.

Details concerning initial projects are being kept under wraps, but are said to have international appeal and franchise potential. The plan is to make at least one film per year over the next three years, which Image Nation will fully finance.

The deal reunites Schneider with Image Nation after their recent collaboration on Ali F. Mostafa’s dystopian thriller, The Worthy, set for worldwide release this month by Netflix.

Lee and Schneider each have a long and successful track record in the dark genre business, having helped launch such hit franchises as The Ring, Paranormal Activity, Insidious and The Grudge. Together they will draw on their considerable relationships with many of the biggest and most exciting names in the space, including filmmakers, international producers, intellectual property rights holders and other content providers.

Image Nation has also produced some of the region’s most successful genre pictures, including Djinn, Majid Al Ansari’s debut feature Rattle the Cage (Zinzana) and the previously mentioned The Worthy, the first acquisition in the United Arab Emirates by Netflix.

“I first worked with the team at Image Nation Abu Dhabi on The Worthy, and found it to be a very gratifying experience,” said Schneider.

“They are incredibly supportive of the filmmaker’s vision and a great producing partner. I look forward to expanding my relationship with them.”

“I am impressed with the way Image Nation has approached the genre space,” said Lee.

“Steven and I are excited to work with them in creating globally appealing movies and franchises and pushing the bounds of the genre.”

“Steven Schneider and Roy Lee are very well-respected producers in Hollywood with an enviable track record in both the United States and internationally, having produced such record-breaking hits as this year’s Split, Paranormal Activity, The Grudge and the upcoming It,” said Ben Ross, head of Narrative Film and Television, Image Nation Abu Dhabi.

“We are pleased to be able to partner with two producers of this calibre under this exciting new deal, which will allow us to broaden our international production slate to create more dark genre titles with great potential for lucrative franchises.”

Michael Garin, CEO of Image Nation Abu Dhabi added: “This exciting deal not only strengthens our robust international slate, it also enables us to support the regional film industry. Image Nation’s international projects have helped subsidise and build our local industry here in Abu Dhabi and the region, while creating opportunities for our local talent to work on large scale international productions.”



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