Pay-TV market in Africa reaches 23.7m subs

  • Pay-TV market in Africa reaches 23.7m subs
  • Pay-TV market in Africa reaches 23.7m subs
Published: 8 October 2017 - 6:13 a.m.
By: Digital Studio Middle East Staff

The total number of pay-TV subscribers in Africa reached some 23.7 million in the second quarter of 2017, according to research from Dataxis.

This number represents a quarter on quarter growth of 2%, and a year-on-year growth of 18%, compared to the second quarter of 2016.

Among the subscribers, 70% receive television through satellite. DTH is confirmed as the main mode for TV reception across the African continent, followed by DTT access with 24% of the market share. On the other hand, DTT is still being implemented and developed in several important African countries and Dataxis predicts that this will allow DTT operators to gain new customers in the years to come.

Finally, the market remains highly concentrated, with Naspers dominating both in terms of subscribers and revenues. However, the arrival of Kwesé, a subsidiary of Econet Media, is expected to increase competition in the African market.


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