DPP Releases Guide to promote benefits Of IMF adoption

DPP Releases Guide to promote benefits Of IMF adoption
Published: 15 April 2018 - 6:37 a.m.
By: Pranav Vadehra

The Digital Production Partnership (DPP), an international network of media industry suppliers, has announced the release of a new guide highlighting the business benefits of IMF. The guide helps content supply companies understand the financial and operational benefits of adopting the Interoperable Master Format (IMF) for more efficient, global file interchange.

“The global market for quality content has brought enormous opportunity for media companies, by creating demand for different versions of master material. But that also brings great cost and complexity,” says DPP Managing Director, Mark Harrison. “That’s the problem that IMF solves: it enables faster, cheaper and higher quality versioning. It brings huge financial and operational benefits.”

The guide covers both the current SMPTE standard, designed for premium content, and the new IMF for Broadcast and Online specification currently being jointly developed by SMPTE and the DPP.

The Business Benefits of IMF guide is produced in partnership with DPP Member EditShare and its new QScan Automated Quality Control family of products. The guide provides an introduction to IMF; explains how IMF works; outlines the problems IMF solves and the benefits it brings; and looks at the path to implementation of the new IMF for Broadcast and Online specification.

"IMF represents a new level of efficiency within our industry. At EditShare we are delighted to be at the cutting edge of this new evolution,” comments Howard Twine, Director of Software Strategy, EditShare. “As a member of the DPP’s IMF work stream we have been able to input into the development of the IMF specification and this report on the tangible business benefits of IMF to customers. Our QScan range of Automated Quality Control products will help deliver this kind of efficiency to any media workflow."

The Business Benefits of IMF is available as a downloadable PDF booklet available to DPP Members, and also as a presentation deck with handout notes.

DPP goal with adoption of the IMF for Broadcast and Online format is to make possible the automate the exchange of content assets, eliminate unnecessary creation of multiple versions, enable workflow efficiencies, and reduce QC and archive storage requirements, while maintaining the quality of content assets for broadcasters and content owners.

Following publication of the IMF for Broadcast & Online specification by SMPTE, the DPP will launch a compliance testing programme for IMF for Broadcast & Online tools. This will provide buyers and sellers with the confidence that DPP tested tools and IMF packages will be interoperable and can be exchanged internationally, thereby delivering the benefits outlined in The Business Benefits of IMF.

The DPP’s next publication will be Home Truths No.12: Cloud Exchange. The guide will aim to help the media industry rethink practices as they move towards a cloud future dominated by large, super resolution files and connected working practices.

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