Panasonic equips Turkish Airlines with live TV

Panasonic equips Turkish Airlines with live TV
Published: 17 April 2018 - 6:20 a.m.
By: Pranav Vadehra

Panasonic Avionics and Turkish Airlines announced they are making a major commitment for inflight entertainment and connectivity (IFEC) solutions to be installed on 50 wide-bodied Turkish Airlines aircrafts and with options for a further 10 aircraft to be equipped with the solution.

Panasonic’s X-Series IFEC system includes inflight Wi-Fi, mobile phone use, and global live television, and will be fitted on 25 Boeing 787-9s and 25 Airbus A350-900s, with the first aircraft due to be delivered to Turkish Airlines in June 2019..

This will include seamless delivery of live TV channels including Sport 24 and Sport 24 Extra, which offer live coverage of the world’s most popular sporting events; CNN International; Euronews; CNBC; NHK; Sky News Arabia and BBC World News. The television service will also feature TRT World Turkish News Channel – a new channel from Turkey’s national public broadcaster, TRT.

Turkish Airlines’ aircraft also will be fitted with Panasonic’s new satellite modem which offers bandwidth up to twenty times greater than previously available, enabling a host of next generation inflight connectivity benefits from high quality live television programming to fast Internet, video streaming, inflight mobile phone service and greater bandwidth for crew applications.

The system will include Panasonic’s Passenger Data Integration tech, which will allow Turkish Airlines to add higher levels of personalization to its inflight experience. PDI will also enable Turkish Airlines to recognize the travel preferences of their guests and recommend content, services and amenities specific that will enhance their experience both in flight and in their destination city. PDI leverages a custom-designed Companion App that lets passengers securely pair their mobile device to the IFE system and enhance their entertainment experience.

rivetMEDIA, which offers an advanced aviation industry in-flight marketing platform will deliver advertising services to the system for Turkish Airlines, their external partners and paying advertisers.

Hideo Nakano, Chief Executive Officer of Panasonic Avionics Corporation, said: “Turkish Airlines has been a highly valued customer for many years, and we are very honoured to be working with them on this long-term partnership. We believe that our inflight entertainment and connectivity solutions for Turkish Airlines’ future wide-body fleet will enhance passenger engagement and loyalty, and deliver greater revenue and brand value.”

İlker Aycı, Chairman of the Board and the Executive Committee of Turkish Airlines, adds: “Each innovation that we steadily add to our diversified services offered for our esteemed passengers means great prides for us. Today, we’re proud again to launch another great comfort that will add a new dimension to our unparalleled flight experience. The introduction of those innovative inflight entertainment and connectivity (IFEC) solutions stands for a substantial part of Turkish Airlines’ continued commitment to improve the passenger experience to an utterly different level.”

 

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