In the upcoming month of May 2018, for Ramadan Wayyak platform users can view new shows and films in Arabic, including the drama series ‘Noqta Al Sater’. The show depicts the life of a woman who dreams of marriage and a family but they are shattered when she goes through a divorce. However, she is determined to go ahead in life and decides to bring up her son in the right way despite not having support. Wayyak said this Ramadan month will offer viewers a varied range of Indian, Arabic and Egyptian series and films that will give them ample choice of selection.
Weyyak VOD is the first product of Z5X Global, digital service of Zee Entertainment. It is one of the first platforms in the MENA region, offering exclusive Indian and premium Arabic content via AVOD experience, targeting Arabs anywhere, anytime and free of charge. ‘Weyyak’ which means ‘with you’ was launched in Ramadan 2017 and has successfully completed a year winning accolades as an upcoming Video on Demand platform.
Weyyak says it brings one of the biggest content libraries including thousands of hours of engaging series and films. In keeping with audience demand, it offers wide and varied content, from Bollywood films, Indian television shows to exclusive Arabic content.
Weyyak is banking on its selling points including, a user-friendly interface, huge library of premium content and variety of choices for users that is available on Android, iOS, Apple TV and Roku anytime and anywhere. It has so far received a positive response, claiming to have crossed 1 million users in the Middle East. The retention rate is high and users spend an average of 1 hour per day watching content, said Z5X Global.
Weyyak celebrates 1 year with its viewers and said it aims to continue to provide quality content.