Yahlive viewership crosses 10mn households in North Africa

Yahlive viewership crosses 10mn households in North Africa
Ammar Baranbo, Yahlive chief operating officer.
Published: 26 April 2018 - 8:59 a.m.
By: Digital Studio Middle East Staff

Yahlive, the Abu Dhabi-based satellite joint venture between the world-leading satellite operator SES and UAE-based satellite operator Yahsat, today announced that more than 10mn households across Algeria, Tunisia and Morocco have their dishes pointed to Yahlive at 52.5° East, according to SES's annual market research, Satellite Monitor. The survey concluded that Yahlive now serves 64% of households in Algeria, 51% of households in Tunisia, and 58% of households in Morocco.

Yahlive is an affiliate of SES that serves 13 million satellite TV homes in the Middle East and North Africa. Globally, SES reaches 351 million TV homes and serves more than 1 billion viewers worldwide. SES reaches 32 million homes in Asia-Pacific, 30 million homes in Africa, 75 million homes in North America, 167 million homes in Europe, and 33 million homes in Latin America.

Yahlive launched its first bouquet of Arabian Maghreb channels in November 2015, with 43 Algerian channels. Today, Yahlive serves this community with more than 160 Arabic and French channels, of which 115 are only available on Yahlive. The consistent focus on sports, movies and news, combined with exceptional image quality offered by Yahsat’s Al Yah 1 satellite, makes Yahlive a compelling proposition for its customers and viewers.

Commenting on the recent numbers, Ammar Baranbo, Chief Operating Officer, Yahlive, said: “Since inception, the Arabian Maghreb has been a key focus for us. We are thrilled to see our commitment to delivering a comprehensive range of premium television content, catered to the tastes of culturally diverse audiences and communities, gaining such widespread acceptance. Our efforts will continue to increase the available number of local and international premium TV channels year after year,” he added.

Yahlive will present a detailed report of this survey at ASBU’s Radio & TV Festival on 26th April 2018, in the City of Culture, Tunis.

Yahlive, headquartered in Abu Dhabi in the United Arab Emirates, was launched in 2011 as a joint venture between the world leading satellite operator SES and Yahsat, a pioneering UAE-based satellite operator. Yahlive has been operating a leading-edge network to broadcast free-to-air high-quality satellite television and positively impacts the lives of its viewers by remaining connected through language and content. Today, Yahlive is the fastest growing satellite operator in the region, reaching more than 28 million households across MENA, South West Asia and Europe.


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