Visitors to the NAB Show 2018 in Las Vegas were greeted with a huge billboard announcing the launch of a new Blackmagic Pocket Cinema Camera 4K. This would be a major product launch and one that would make headlines thanks to the popularity of the original Pocket Cinema Camera by the Australian company. The billboard was first reported by RedShark news.
The original Pocket camera proved to be particularly a favourite of budget videographers and filmmakers. With a small form factor, option for RAW file capture, and builti in display it provided a suprisingly high quality cinematic image quality at a price point below $1000. That combination turned the original Pocket into a sucessful product for Blackmagic thanks to the value for money for budget filmmakers.
Now in 2018 with cameras increasingly getting on to the 4K bandwagon, Australia’s Blackmagic Design seems to have given a lot of attention towards adding 4K capability to their hit pocket camera. The latest version set for a NAB launch is set to be released with updated specs.
Black Magic Design has said via a post on its Facebook page, it will hold a press conference on Monday, April 9, 2018 at 9:30am PDT where all the details of the new product will be released.