Grass Valley Acquires Snell Advanced Media

  • Grass Valley Acquires Snell Advanced Media
    Tim Shoulders, Grass Valley President
  • Grass Valley Acquires Snell Advanced Media
    Tim Shoulders, Grass Valley President
Published: 11 February 2018 - 5:54 a.m.
By: Pranav Vadehra

Belden has completed the acquisition of Snell Advanced Media (SAM). While specific terms of the deal are yet to be disclosed, but SAM will be incorporated into the Grass Valley brand, with the SAM brand name retired. The company will be led by Tim Shoulders who was appointed President at the beginning of 2018, with the headquarters based in Montreal. Grass Valley said many of SAM's product brands will be retained, although full details are yet to be determined. The SAM acquisition represents Belden's sixth broadcast industry company acquired since 2009, including the Grass Valley purchase in 2014.

A statement from the company said: “Belden is not intending to broadly communicate the closing of this transaction until we’re in a better position to provide useful information to our employees and customers. We anticipate executing an aggressive external communications effort at 2018 NAB Show where the combined company’s product roadmap will be exhibited on a single stand.”

The company said the announcement enables them to improve their offering with "the most comprehensive, innovative selection of products and services and increases our ability to provide assured interoperability. It extends our ability of offer in region support to the global broadcast community." Both SAM and Grass Valley both have a significant presence in the Middle East with extensive sales and development staff in their regional offices.

SAM's CEO and president Eric Cooney will continue as an advisor to the senior leadership team and work with the integration planning team. Cooney added: “We believe that by becoming part of the Grass Valley family within Belden, we can offer our customers an even greater opportunity to continue growing with us. The collection of talent and technological muscle customers now have at their disposal is unequaled. And, with the backing of Belden, our company has the stability and resources that this industry demands to continue innovating and meet the competition head on.”

Tim Shoulders added: “Our customers face competition and uncertainty like never before. This transaction will help them navigate the technology options available to them with fewer concerns around interoperability and deployment complexity while providing them greater access to the innovators developing the solutions of tomorrow.”


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