The blue collar workforce of the UAE is recognized as one of the key contributors in helping realize the dream of building the country for future. It is this set of the UAE population that quite literally is giving its share to the vision of great leaders of this country, one brick at a time. Exposed to natural elements, through all seasons, these individuals possibly are living the toughest work schedule and life. While we all recognize their contribution, it’s also important that we contribute in delivering happiness and simple pleasures of life like entertainment to this hardworking section of our society.
With this thought, Colors TV announces its maiden “Colors Ke Sartaj” which will take place in the UAE. Fulfilling its social responsibility, IndiaCast has introduced this event as an initiative to engender happiness amongst the UAE blue collar community while believing that talent doesn’t differentiate and it knows no biases. The initiative will strive to unearth finest and the most astounding talent hidden in this community while providing a platform to these rarest of jewels of the UAE to showcase their exceptional capabilities.
Colors Ke Sartaj is a talent hunt show which will conduct auditions in approximately 60 labor camps in the Al Quoz area of Dubai, UAE reaching out to about 65,000 blue collar workers in the UAE. The contestants will be judged based on a number of talents showcased; ranging from, singing, dancing, mimicry and stand-up comedy.
The auditions are set to start from the 29th of June with the Grand Finale scheduled for the 6th of July. Colors Ke Sartaj will have a panel of judges for the Grand Finale, which will comprise of prominent celebrities and members of local society. Javed Jaffrey, the well-known Bollywood actor, dancer, comedian, voice actor, impressionist and a television show host will also be gracing this panel of judges at the finale. The winner of the show will take home a cash prize of AED 10,000 along with sponsor gratifications.
Commenting on the event, Mr. Sachin Gokhale, Business Head- Middle East & Africa and Head of Business Operations and Corporate Strategy for International Business at IndiaCast said, “We take pride in announcing Colors Ke Sartaj which is crafted specially for the most hardworking section of our community in the UAE. The motto is to spread happiness and look into the welfare of our blue-collar brothers and sisters. The programming of Colors Ke Sartaj is simple and allows participants to showcase their talent in their natural environment while being their true self. The objective is to exhibit original talent, without too much restyling. The focus of Colors Ke Sartaj is purely on the participants and the talent. We are very excited and cannot wait to put smiles on the faces of participants and the community at large through our local initiative.”