Euronews opens Middle East bureau, launches Inspire Middle East

Euronews opens Middle East bureau, launches Inspire Middle East
Published: 21 March 2018 - 5:46 a.m.
By: Pranav Vadehra

Euronews has announced the opening of its news bureau in Abu Dhabi and the launch of a new show ‘INSPIRE Middle East’, a programme highlighting the Middle East's most fascinating stories. In a special event held at the Louvre Abu Dhabi, Michael Peters, CEO of Euronews and Abdul Hadi Al Sheikh, CEO of International Media Investments (IMI), officially announced the opening of the Euronews bureau in the Middle East.

Also at the event was Deborah Turness, president of NBC News International. Last year NBC News announced a nearly $30 million investment for a 25 percent stake in European broadcaster Euronews. The deal has paved the way for a new France-based EuronewsNBC brand. Deborah Turness, who will oversee the new brand for NBC, spoke about the reasons for partnering with Euronews and the vision for the new brand to build the "town square of Europe" as a platform for balanced, trustworthy reporting and real engagement.

In partnership with International Media Investments (IMI), Euronews will be producing ‘INSPIRE Middle East’ from its new editorial bureau in Abu Dhabi. The weekly show, presented by the channel’s new anchor Rebecca McLaughlin-Duane and broadcast every week on Euronews and Africanews, highlights the region's business, creative and cultural landscape.

Through its close partnership with IMI, the Abu Dhabi based Investment company behind the relaunch of The National, Abu Dhabi’s premier English language publication, Euronews is now operating from within Abu Dhabi’s Media Zone.

The central mission of the new office is to produce a weekly, flagship Middle East programme and to position Euronews’ Abu Dhabi’s office as the channel’s editorial hub in the region.

Produced from Abu Dhabi, INSPIRE Middle East is Euronews' weekly business and lifestyle programme fully dedicated to the region. The new show, broadcast to a global audience via Euronews Group media outlets, Euronews and Africanews and on digital platforms, will focus on discovering stories form the region's commercial, creative and cultural landscape.

The Abu Dhabi bureau will also provide news content for Euronews and Africanews from across the Middle East and North Africa, ensuring that the network’s global viewership is kept abreast of events in the MENA region.

Daleen Hassan, the Executive producer of 'INSPIRE Middle East' is appointed Bureau Chief of the Euronews bureau. She is joined by Rebecca McLaughlin-Duane, Euronews’ new TV anchor, and a multinational team who will be based in Abu Dhabi.

“I am truly grateful to International Media Investments for enabling the opening of Euronews' office in the United Arab Emirates. Indeed, setting up in Abu Dhabi represents a fantastic opportunity for Euronews to strengthen its position in this dynamic region. Enabling a greater editorial focus on stories from across the Middle East, our new operation will further support Euronews overarching editorial mission to represent all views and all voices to the peoples of Europe, Middle East and Africa. INSPIRE Middle East will capture stories of creativity and innovation across the region. Whether in business, technology, the arts or pop culture, every episode will take our global audiences on a journey to a region that’s bursting with fresh energy and new ideas,” said Michael Peters, Euronews and Africanews CEO.

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The event attended by the Ambassador of France to the UAE concluded with musical performances and a reception to celebrate the launch.

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