The Middle East’s leading food network, Fatafeat, has announced an innovative lineup of fresh shows during the Holy Month of Ramadan. The four new shows feature some of the Middle East’s most renowned celebrity chefs, including Chef Manal Al Alem, Chef Leyla Fathalla and Chef Wafik Belaid, and introduce brand new talent, professional life coach, Leila Almaeena.
Fatafeat revealed the lineup in a statement which added that each locally produced show offers viewers a variety of fresh content to enjoy alongside their family and community and has been developed to inspire cooking and lifestyle choices during the Holy Month.
The new lineup includes:
Mathbakh Manal El Alem-Halwayat on Sunday through Thursday throughout Ramadan. “The Queen of the Arabian Kitchen”, Chef Manal El Alem, will grace viewers with an amazing mix of traditional Arabic sweets and desserts. Viewers will be lured to some of her own creation of recipes and delicious dishes in this show as well as her take on well-known Arabic traditional desserts. With 3.4M likes on Facebook, 1.1M followers on Instagram, 461K followers on twitter and a total of 235M views and 993K followers on YouTube, Chef Manal is one of the widest reaching and most influential in the Arab women in the world.
Ghathi Moodik (Feed Your Mood) The show is hosted by fresh talent, Leila Almaeena. Hailing from Saudi Arabia, but with an international presence, Leila is a certified life coach, and in this series, she will take viewers on a colorful culinary journey in her modern kitchen.
Nakahat Taybe (Tasty Flavors) Sunday/Tuesday/Thursday throughout Ramadan. Chef Wafik Belaid is a native from Grombalia, a Tunisian district renowned for its culinary heritage. His love for Tunisian cuisine pushed him to showcase the beauty of his homeland through its culinary heritage. As the official Chef of the National Tunisian Football team, he has accompanied the team in over 130 trips around the world. In Season 2, Chef Wafik serves more recipes from the heritage of the Mediterranean cuisine. Chef Wafik is joined by a co-host, a friendly puppet adding a fresh touch of entertainment to the show.
Soufrat Leyla (Leyla’s Table)
Monday/Tuesday/Wednesday throughout Ramadan. Chef Leyla Fathallah is a Lebanese chef born in Beirut who holds a degree in culinary art from “Le Cordon Bleu” in France. In her new show, Chef Leyla is joined in her kitchen by fans from across the Arab world. She expresses her magical culinary touch by preparing some of her favorite recipes in quick and easy steps alongside light-hearted, fun conversation, such as a shared love for food.
Commenting on the new Ramadan programming, Nahla Elmallawany, Head of Content at Discovery Networks MENA, said: “Fatafeat is committed to investing in and developing exciting, relevant content and talent to offer viewers a prime viewing experience, across multi-platforms. Through on air and off-air activity, we are bringing Fatafeat back to its roots as the only place to celebrate Ramadan.”
With over 1.3 million unique visitors per month, 6 million fans on social media across the region and over 1 million monthly views on Fatafeat Play, Fatafeat digital channels are extending the Fatafeat reach off screen for a young, digitally-savvy audience. Last year, Fatafeat broke records for its digital performance during Ramadan, ranking as the #1 food website. This year, Fatafeat will be creating even more exclusive digital short-form content, ensuring the spirit of Ramadan is felt across all its platforms.