Global hit Vikings returns to Starz Play

Global hit Vikings returns to Starz Play
Published: 29 November 2018 - 7:48 a.m.
By: Pranav Vadehra

STARZ PLAY, the region's fast-growing on-demand service has announced that global TV hit series, Vikings returns to subscription on-demand video service with the first episode airing on November 29th.

To mark the release, the Dubai based OTT platform held a screening at VOX Cinemas at the Mall of the Emirates in Dubai on Nov 28 preceded by a roundtable discussion with select regional media outlets. “For years, Vikings has been a cornerstone of STARZ PLAY’s exclusive roster of award-winning TV shows and movies – a portfolio which has enabled us to consistently lead the regional VOD streaming industry pack,” said Maaz Sheikh, CEO and Co-founder of STARZ PLAY.

“Vikings has always generated huge viewer numbers on STARZPLAY, consistently performing among the most watched series of any genre on our platform. Our exclusive agreement with Vikings means our MENA subscribers can watch all the nail-biting action in the new series before anyone else in the world.”

Fans of the series can catch up on all previous seasons and episodes of Vikings available on STARZ PLAY. The show has also been renewed for a sixth season, with filming already underway in Ireland.

Season 5B - the latest season of Vikings - promises to be its most action-packed, drama-filled season to date, will be exclusively available across the MENA region on STARZ PLAY, with new episodes landing on the platform at the same time and day as they air in the US - meaning STARZ PLAY’s MENA subscribers can watch all the action before anyone else.

As the Lothbrok dynasty continues its dominance over Viking society, the latest season offers the chance to catch up with the trials and tribulations of recently-deceased legendary King Ragnar’s sons, wife and family.

Picking up from the shocking mid-season finale cliffhanger - where Katheryn Winnick’s character Lagertha was captured by Ivar the Boneless, played by Alex Høgh Anderson - the latest installment of the historical drama kicks off with ‘The Revelation’, where Ragnar’s brother, the fearsome warrior and Duke of Normandy, Rollo, returns home to Kattegat to resolve unfinished business after the brutal Ivar has been crowned the new king.

STARZ PLAY led the SVOD market in the MENA region in 2018 with 26% of market share compared to Netflix at 16% and Icflix at 11%, according to a study by IHS Markit. StarzPlay is now looking towards plans that will ensure STARZ PLAY stays ahead in the OTT industry with a slate of new programs scheduled for the platform in 2019

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