Nine major producers from the Arab world have joined forces with the award-winning mena.tv Content Hub to create the first ever MENA pavilion at MIPCOM 2018.
Located alongside the MIPCOM buyers’ club, the pavilion showcases high-quality original Arabic drama, documentaries, lifestyle and kids’ titles from major award-winning producers such as Cedars Art, Eagle Films, Rotana, Ro’ya and Abu Dhabi Media.
“There have been exponential advances in quality from the region recently”, commented Heba Korayem, Client Director, mena.tv Content Hub. “Script development and production values have come into in line with international standards, and we are now seeing a trend towards Arabic productions being made available in several languages”
As part of this year’s MENA focus, the MIPCOM conference programme will also feature major buyers from the region. The session entitled “What do MENA Buyers Want?” (Esterel Monday 15th October at 15:15) sees senior figures from MBC, Fox, Zee and Saudi Broadcast Authority reveal what they look for when buying international content. Nick Grande, CEO of mena.tv Content Hub will moderate, and also present exclusive MENA buying data from the past 12 months. The session is essential viewing for distributors wishing to sell more content in the region.
mena.tv Content Hub is an online marketplace helping content distributors and producers to build direct relationships with buyers from the 22 countries of the Arabic-speaking MENA (Middle East and North Africa) region. Over 350 accredited MENA buyers are already using the mena.tv Content Hub from a wide range of companies including most major regional broadcasters as well as OTT networks, Pay-TV networks and several major telecoms companies. The service has already attracted over 200 content vendors from around the world.
Content vendors pay fixed fees (ranging from $10-60 per month per title) to showcase their programming and formats in a secure environment. Buyers can browse free of charge in Arabic or English by title, genre, language and distributor.