Zee5 to unveil global expansion plans

Zee5 to unveil global expansion plans
Published: 15 April 2019 - 6:10 a.m.
By: Digital Studio Middle East Staff

ZEE Entertainment Enterprises Ltd.’s OTT platform ZEE5 has been on an aggressive expansion drive across global markets these past six months. Since launching across 190+ countries in October 2018 it has established leadership position in markets like Bangladesh and Sri Lanka and announced partnerships with Dialog, Celcom, Apigate, Netrange, Zeasn.

Zee5 is now set to unveil its 2019 plans to bring the best of Indian entertainment to its global audiences at the Asia Pacific Video Operators Summit (APOS), being held from 23rd to 25th April 2019 at Bali.

Since its worldwide launch, ZEE5 has captured the niche audience for South Asian content with its large library of Indian TV Shows, Blockbuster Movies, and Originals. With content across the different South Asian languages, Zee5 has scored hits with TV shows like Kumkum Bhagya, Kundali, Bhagya, Jodhaa Akar, Sembaruthi etc., Bollywood and regional blockbusters and fast-paced Originals.

Now, the OTT platform is setting sights on attracting non-South Asian audiences too, ZEE5 will use the APOS stage to announce its plans for content localisation, distribution and other plans for the year.

Speaking about the upcoming announcements, Amit Goenka, CEO, ZEE International and Z5 Global said, "We have an extremely aggressive agenda chalked out for ZEE5 across global markets this year across content, distribution and localization. All this is being driven to make ZEE5 into a truly mass market proposition, and we look forward to sharing these plans at APOS in April.”

Chief Business Officer for ZEE5 Global, Archana Anand will lead the series of announcements at Asia’s leading annual event for the media, telecoms and entertainment industry on 25th April 2019 during the session on ‘INDIA: OTT DRIVES BORDERLESS AMBITION’.

Archana Anand, Chief Business Officer, ZEE5 Global said, “OTT platforms are transforming the way we consume content and dissolving boundaries. Today, we not only have access to global content, but also have the opportunity to reach our rich Indian content to a viewer in any country who is hungry for our movies and music and TV shows. We have a very exciting year coming up and I am looking forward to sharing some key updates on 25th April during the upcoming APOS Summit.”

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