Saudi cinema brand Muvi inks deal for malls expansion

Saudi cinema brand Muvi inks deal for malls expansion
Published: 25 August 2019 - 11:04 a.m.
By: Digital Studio Middle East Staff
Arabian Centres, the largest mall operator in Saudi Arabia, has signed an agreement with Muvi Cinemas, the first locally created cinema chain, to open multiplexes at four of its shopping centres by the end of 2019.

The first will be at the Mall of Arabia in Jeddah where a 15-screen complex is near completion prior to its planned opening in the coming weeks, Arabian Business reported.

It will be followed by cinemas opening at Nakheel Mall Dammam, the Mall of Dhahran, Al Hamra Mall in Riyadh and the new boulevard mall complex U-Walk that will open in the capital later this year, a statement said.

Through 2020, Arabian Centres said it will continue to expand its partnership with Muvi Cinemas and launch in an additional 10 malls and will be bringing the movie experience to eight Saudi cities over the next 24 months with a total of 250 screens.

Arabian Centres CEO Olivier Nougarou said: “As a local company with a deep understanding of the Saudi consumer, we are delighted to have a cinema chain partner who is also born out of the kingdom and is equally committed to provide a bespoke and uniquely homegrown entertainment experience.

“We are shortly opening Muvi Cinemas first Cineplex at our flagship Jeddah mall – the Mall of Arabia – and following it with openings in the capital and Eastern Province as we continue to enable and enhance our lifestyle experience across the kingdom.”

The cinema partnership with Muvi Cinemas is aligned with the Government’s Quality of Life Program within the broader Vision 2030 that is committed to the introduction of cinemas across the nation as part of a comprehensive range of entertainment, arts and cultural facilities.

Today, Arabian Centres has a portfolio of 21 locations located in 10 major Saudi cities.

Muvi Cinemas is owned and operated by The Next Generation Company and is part of the Fawaz Al Hokair Group. It was established earlier this year with headquarters in Riyadh.

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