Streaming video app Viu today announced the launch of its eagerly-awaited Viu Original titled “Unafraid.” Viu Originals are known for setting trends in digital entertainment globally, this is the second crime thriller to be released by Viu this quarter after 13 Mussoorie.
Written and conceptualised by Vikram Bhatt and produced by Lone Ranger Production, 'Unafraid' will be available on Viu in the Middle East starting today. Directed by Sujit Mondal, the first 10 episodes will be available to binge watch now. Unafraid is a thriller story of an everyday Indian woman who rises above the prejudices and challenges she faces at home and her workplace to take on a criminal who is terrorizing the city.
Vishal Maheshwari, Country Head, Viu India said, "After launching 25+ Originals across markets in India, we are all set to release the much-awaited series Unafraid this year. The beauty of collaborating with a production house like Lone Ranger is that the quality and content of the series is never compromised. We are positive that this series will also garner a phenomenal response similar to the other series made in association with Vikram Bhatt.”
Viu has launched more than 25 Originals this year in India, including Spotlight 2, It happened in Hong Kong, Kaushiki, and Truth and Tammanah, among others.
Speaking on the announcement, Vikram Bhatt said, "Introducing cutting-edge content is the right way to entertain and capture the attention of young and digital-first viewers, who are craving captivating homegrown content. I am delighted that the audiences will get to watch an intriguing series like 'Unafraid'. Continuing my long-standing partnership with Viu India, the show will showcase my protagonist on the show breaking the boundaries of her narrowly-confined existence."
Currently, Viu has over 20 million monthly active users across emerging markets. Viu has a content strategy focused on original content and has already developed thousands of hours of compelling original content across Asia, collaborating with local talent. Viu is targeting the youth demographic with a format that optimizes for creativity, the video on demand service is reaching out to millennials with content that they love in a digital format native to them.