Hoods Inc powers its modern media operation With EditShare

Hoods Inc powers its modern media operation With EditShare
Published: 17 June 2019 - 6:03 a.m.
By: Digital Studio Middle East Staff

EditShare, a technology leader in intelligent scale-out storage, AQC and media management solutions, have announced that Singapore-based Hoods Inc. Productions has designed its next-generation media operation around EditShare media solutions, putting XStream EFS scale-out shared storage, Flow production asset management and Ark archiving and backup at the core of its media production operation.

EditShare will be at BroadcastAsia 2019, Stand #6E4-01.

Known for award-winning projects and popular programmes such as City Sharks, Knockout, Double Trouble and Yolo Pronto, Hoods Inc. replaced its legacy sneakernet set up with EditShare’s connected infrastructure. The future-proof setup eliminated the production inefficiencies with a connected and collaborative workflow that gives Hoods Inc. more time to focus on the creative aspect of their growing list of projects.

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“Hoods Inc. has created some of Singapore's most innovative children’s programmes and their outstanding content has led to a busy schedule. To keep pace with the productions, Hoods Inc. must leverage technology that manages the nuances of today’s file-based workflows with the flexibility to grow into the future,” says Peter Lambert, APAC sales director, EditShare. “EditShare provides a highly efficient, scalable production infrastructure with collaborative tools that allow companies like Hoods Inc. to eliminate redundancy and tap into a larger pool of creative content producers and ultimately thrive as a business in what is a very competitive and fast-moving market.”

Esan Sivalingam, CEO and Co-Founder at Hoods Inc. comments on the value of the investment, “With the legacy set up, staff was often tied up with duplicating rushes and other content then consolidating back to finalize projects. It was just inefficient. Now with EditShare as the media foundation, we have been given back the valuable commodity of time into our production schedule.”

Flow production asset management provides Hoods Inc. a clever media management layer across storage and archive pools with tools to search, browse, view metadata, log, create sub-clips and add markers. Producers and assistants can quickly assemble storyboards or organize media into projects, folders, and sequences, which can then be retrieved by editors with a simple drag and drop of files into their NLE. Advanced project sharing capabilities of the XStream EFS shared storage platforms enable editors to collaborate on projects and quickly evolve narratives. Ark rounds out the end-to-end workflow with integrated backup and archiving for a fully connected workflow from ingest to final output.

EditShare is a technology leader in networked shared storage and tapeless, end-to-end workflow solutions for the post-production, TV and film industries. Our groundbreaking products improve efficiency and workflow collaboration every step of the way. They include video capture and playout servers, high-performance EFS central shared storage, AQC, archiving and backup software, media asset management, and Lightworks – the world’s first three-platform (Windows/OS X/Linux) professional non-linear video editing application.

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