Insight TV, the world’s leading 4K UHD HDR broadcaster and producer of native UHD content, has been launched on My-HD, the Middle East and North Africa’s first and only low-pay direct-to-home HD Pay-TV platform, by SAWA Rights Management (SRM).
Subscribers across the Middle East and North Africa will now be able to watch Insight TV’s lineup of thrilling content, which features trending topics and behind-the-scenes stories of global social influencers against a backdrop of stunning locations from around the world, can now be enjoyed by My-HD viewers across the MENA.
Carmen Chen, CEO, My-HD commented, “Since our launch in 2012 we continue to strive to bring the best content from around the world to our subscribers. Insight TV is a big draw for millennials because its shows reflect the evolving values of this demographic and covers issues and themes that are important and relevant to them.”
“We are committed to delivering our inspirational and topical content to viewers around the world and we’re excited to launch on the My-HD platform,” adds Graeme Stanley, COO, Insight TV. “We like to take our viewers on an adventure and we look forward to seeing the reaction from My-HD subscribers.”
Ali Ajouz, CEO of SRM said “This is the second distribution agreement that SRM has concluded for Insight TV in as many months. This can only be attributed to Insight TV’s innovative, action filled, thrilling Original 4K programming strategy combined with SRM’s distribution reach across the MENA region”.