Imagine Communications to demonstrate evolution towards next-gen media technology at CABSAT 2019

Imagine Communications to demonstrate evolution towards next-gen media technology at CABSAT 2019
Published: 7 March 2019 - 6:40 a.m.
By: Pranav Vadehra

Imagine Communications will demonstrate the latest practical solutions to key issues including playout, advertising monetization and the managed transition from traditional architectures to software-defined, IP-connected infrastructures. These proven solutions allow broadcasters and media companies in the MENA region to move forward without compromising existing investments.

“The Middle East has long been a dynamic and forward-looking media market,” said Anas Hantash, head of MESA and North Africa for Imagine Communications. “Today broadcasters and media companies are facing the challenge of developing powerful and agile infrastructures which are at the same time highly reliable and extremely cost-effective. This means taking a reasoned look at the migration from technical architectures built on dedicated appliances towards a fully virtualized, IP-based, cloud-ready strategy, which can deliver the flexibility to respond to changing demands.

“We led the market towards software-defined solutions, and we have unrivalled experience in addressing the complex issues of integrating hybrid environments, scaling IP networks, and tailoring software solutions to broadcasters’ specific requirements,” Hantash added. “Our CABSAT presence gives us the chance to discuss how we can support customers, no matter where they are in the transition process, and do so at their chosen pace.”

Visitors to the Imagine stand will see real-world demonstrations in key areas including playout and automation, IP connectivity and networking, and advertising technology. These demonstrations will show how rich functionality is now implemented in microservices software for installing on-premises or in the cloud, and show how media businesses can migrate without risk to software-defined, microservices-based virtualization and IP connectivity.

A key demonstration will be built around Versio, the industry’s first cloud-native, microservices-based playout solution, which supports a range of functionality including high-availability playout, storage, powerful graphics and multiformat delivery. The inherently scalable nature of the microservices architecture means that not only can it grow as the channel count and online delivery requirements grow, but functionality can also be added, including new resolutions like Ultra HD, as these are needed.

Central to the future shape of media architectures is IP connectivity. In action at CABSAT will be the award-winning Selenio Network Processor (SNP), a high-density, all-IP-capable processing platform that enables media organizations to simplify operations and reduce costs associated with supporting SDI and hybrid SDI-IP workflows in their studio and mobile facilities. Working in conjunction with the Magellan SDN Orchestrator software control, the SNP demonstration will showcase how customers can easily manage and control their legacy infrastructure, while seamlessly incorporating next-gen technologies, switching and interworking between HD, Ultra HD and uncompressed real-time SMPTE ST 2110 streams.

Proven in many implementations in the MENA region and worldwide, the Platinum IP3 router offers the highest integration of facilities in a single, compact device: video processing, multiviewers and synchronization, plus IP gateways while switching digital audio, video and IP streams in the same frame. This integrated solution saves power, space and cabling. Alongside it will be the software-based EPIC MV multiviewer. Scalable to thousands of PiPs and hundreds of displays, EPIC MV enables operators to monitor mixed signal types on a single canvas and offers media organizations a high-quality, low cost of an ownership monitoring solution for both hybrid and all-IP environments. Its flexibility will be demonstrated with HD, Ultra HD and IP inputs into a single, synchronized display.

Optimizing revenues is the final critical element of future media businesses, and Imagine is hosting a demonstration of its advertising technology at CABSAT 2019. This is a range of uniquely powerful software applications including inventory management, data analytics and targeted advertising delivery, which give media companies the platform to increase revenues and decrease costs across multiple channels and multiple delivery platforms.

The demonstration will include xG Scorecard, being shown in the MENA region for the first time. This powerful business intelligence solution provides at-a-glance real-time insights into how spots drive sales for advertisers. It blends data from traditional sales and traffic systems, operational databases, ratings, clickstreams and even the parsing of social media into a single view, customized to the needs of individual users. By combining data in this innovative way, media businesses will gain invaluable benefits from discovering trends and spotting correlations.

xG Scorecard is part of a rich offering of software applications to provide a complete commercial and operational solution. Also part of the demonstration will be Broadcast Master, Imagine’s comprehensive suites of modular and scalable rights, sales, scheduling and media management solutions; Landmark Sales, which provides for sophisticated campaign planning and control; xG Schedule which ensures cross-platform integration, allowing media companies to plan across linear, on-demand and digital platforms; and Imagine’s Targeted Delivery solutions, which allow for advertising on tight demographics across broadcast and on-demand services.

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