Viu wants to dramatically increase Arabic content

Viu wants to dramatically increase Arabic content
Published: 16 September 2019 - 4 a.m.
By: Nikhil Pereira

Viu is looking to up its local Arabic content production from 8 currently to 24 shows in the near future.

Arabic content production has been on the rise in the Middle East and OTT platforms have engaged with several production houses to churn out programming across different genres as they aim to attract and retain a vastly underserved audience across the Middle East.

Wesam Kattan, VP of content, Viu told Digital Studio ME that plans are on to ramp up Arabic productions.

“We want to increase our volume of originals, we are at eight originals for this year and we want to bring that number up to at least 24 originals per year, if not more. We want to eventually reach a threshold where we are producing an original per week,” he told Digital Studio.

Kattan added that the quality of production remains of paramount importance for Viu but believes that “you don’t need to work with big names in the industry to achieve quality”.

“We are adamant on the development of the story but we’re also adamant on the production quality and picking the right partners that work with us on the various stages of the production cycle. Our head of production is very involved, I myself am an executive producer on some of our project but we also have production supervisors from our side that are on set ensuring everything is happening as per international production quality. We don’t always require to work with big household names but it’s always a mandate for us to bring up the level of experience for existing talents that are available in the market.” Kattan said.

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