Finyal to launch region’s first Arabic drama on Podcast

Published: 11 August 2020 - 9:40 a.m.
By: Nikhil Pereira

Finyal Media, a regional podcast network that focuses on storytelling across MENA, has announced the upcoming launch of The Basement, the region’s first original scripted drama podcast series.

The episodes, delivered in Arabic, are a fictional mystery thriller, centred around Fadi Younan a washed-up YouTube star who is looking for a way to reclaim his fame and success in the Arab world, using a box of long lost tapes he stumbles upon in a basement.

The Basement will launch in September 2020 and will be available on all podcasting platforms, including Apple Podcasts, Google Podcasts, Anghami, Deezer, Spotify and many more.

In the series the main protagonist of the show, Fadi, starts a podcast himself where he plays the tapes he has discovered in the basement and discusses the mystery with his audience. As Fadi’s podcast show grows in popularity, trouble begins to arise as a result…the person who made the tapes, is listening.

The Basement will also feature dynamic voice acting, realistic sound mixing, and cinematic music scoring.

Commenting on the new show, Leila Hamadeh, co-founder and CEO of Finyal Media said: “We’re excited to launch the MENA region’s first original scripted drama series for the podcast medium next month. The drama podcast format, which plays out like a movie or a TV series is really growing in popularity, and it lends itself well to engaging storytelling that makes this particular genre of podcasts so captivating. Our new show is a first for the region and we’re excited to be leading the charge with the launch of this series created for Arab youth in the Middle East.

Mshari Alonaizy, co-founder and CEO added: “It’s been our mission to create content that really resonates with the Arabic youth of the region. With The Basement we are looking to engage with our audience in a different way, to create something new, exciting and different that will provide lots of twists and turns, keeping listeners in suspense until the very end.”

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