With a global market share for ATSC 3.0 transmitters approaching 90%, Rohde & Schwarz has enhanced its Next Gen TV solution for TV transmitters.
“Next Gen TV is bringing wide-scale terrestrial broadcasting into the IP age,” Manfred Reitmeier, vice president transmitter and amplifier systems at Rohde & Schwarz says.
Reitmeier was responding to news that Rohde & Schwarz has carved out almost 90% share of the global ATSC 3.0 market, with more than 60 R&S ATSC 3.0 transmitters already in commercial operation in South Korea.
Currently, the company is supporting multiple customers throughout North America and Korea. During the US spectrum repack auction Rohde & Schwarz provided hundreds of ATSC 3.0 ready transmitters.
Next Gen TV (ATSC 3.0) offers broadcast network operators a greater degree of flexibility in their service offerings, since it is designed to evolve together with broadcasters’ future operational roadmap.
This technology addresses broadcasters’ needs for flexibility, being totally software-based. It enables network operators to leverage the full capabilities of the ATSC 3.0 standard and flexibly respond to future signal processing requirements.
Rohde & Schwarz transmitters fully support ATSC 3.0 core features, including multiple physical layer pipes (PLP), multiple subframes and single frequency networks (SFN) capabilities for optimal spectrum utilization. Also, it supports ATSC 3.0 layered division multiplexing (LDM), helping network operators maximize coverage in different reception scenarios, including fixed and mobile reception.
In the US, broadcasters are dynamically moving towards ATSC 3.0, while in South Korea the ATSC 3.0 roll-out took place for the Olympic Winter Games in 2018.The public service broadcaster in South Korea, Korea Broadcasting System (KBS), has operated ATSC 3.0 as a ultra-high definition (UHD) service since 2017.