Smart Dubai Office (SDO) customers can now donate easily, right after they pay for their purchases using the Dubai Now application.
Basically, the customers receive a message allowing them to enter whatever sum they choose to donate, and the system then processes them and directs them to the relevant UAE-based charities, under the supervision of the Government of Dubai.
SDO Director General Her Excellency Dr Aisha Bint Butti Bin Bishr said, "At Smart Dubai, we draw inspiration from H.H. Sheikh Mohammed Bin Rashid Al Maktoum, who once said, 'True charity is making a difference'. With that in mind, we strive to always make a difference not only with what we give, but also how we give it, which reflects our passion for smart technology and our commitment to making Dubai the smartest and happiest city in the world."
H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai, had called for establishing a framework for individuals and organisations in the UAE to streamline activities that seek to realise the objectives of the Year of Giving, which reflect the UAE's deep-seated values of generosity and charity.