TRA's implementation of Erteqa to give a powerful voice to the customer

  • TRA's implementation of Erteqa to give a powerful voice to the customer
    H.E. Hamad Obaid Al Mansoori, TRA director general
  • TRA's implementation of Erteqa to give a powerful voice to the customer
    Eng. Saif Bin Ghelaita, executive director, technology development affairs, TRA UAE and Eng. Mohamed Jadah, director, wireless networks and services, TRA UAE
Published: 20 March 2017 - 4:42 a.m.
By: Soumya Smita Prajna

TRA has today announced the implementation of 'Erteqa' initiative, which is primarily based on the principle of evaluating customer service centres of the service providers, Etisalat and Du.  

Addressing the press conference, H.E. Hamad Obaid Al Mansoori, TRA director general said: "Erteqa represents, in essence, one of the customer happiness stations and a new proof that happiness within our wise leadership's perception is not just a slogan but a working method, and a comprehensive national plan that affects all fields and sectors."

Erteqa was launched in June 2016 and falls under the wider umbrella of 'Esaad'  initiative, launched earlier by TRA, that focuses on customer happiness. 

"Among the objectives of this initiative is to strengthen the positive competition among service providers, by improving the excellence and quality of provided services, launching innovative services that meet the customers' needs, identifying the method and standard of service provision, overcoming difficulties faced by customers, and supporting them to achieve the highest levels of satisfaction and happiness, in line with the government's directives," the director general added.


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