ARPUPLUS, a mobile value added services (VAS) provider in the MENA region and emerging markets, is gearing up to further expand its presence in the region with its application-to-person (A2P) services. Medhat Karam, CEO, ARPUPLUS, said: “The gradual shift towards online and mobile technology has opened up infinite opportunities for A2P technology, with a recent study indicating that A2P SMS revenues will touch $ 50 billion by 2018. The scope is relatively high in the GCC where governments are rapidly transitioning towards ‘smart’ governance. ARPUPLUS has extensive knowledge of the market as well as rules and regulations for SMS business with 12 local offices across the MENA region. We are looking to further consolidate our presence in the region by adding value to our partners’ mobile operator base and offering them high-quality SMS-based services.”
Sherif Nessim, messaging director, ARPUPLUS said that mobile messaging and the A2P communications business will touch $ 70 billion by 2020 and exceed person-to-person (P2P) messaging revenues. "We are upbeat that the MENA region will observe a similar growth and ARPUPLUS is geared up to play a driving role in this development through its technologically advanced A2P SMS,” he added .