Zain Saudi Arabia has managed to improve its subscriber Quality of Experience (QoE) by deploying an NFV-based mobile data traffic management solution from Openwave Mobility.
The virtualised solution enables Zain KSA to manage and monetise encrypted data including streaming videos.
Zain KSA, like most mobile operators globally, has experienced an increase in encrypted traffic travelling on its network. Khalid Charaa, core planning senior manager for Zain KSA said: “We have seen a sharp rise in HTTPS and QUIC traffic over the past few months and we proactively took steps to find solutions that could ease congestion and deliver superb QoE. The innovative solution from Openwave Mobility has been impressive. They have demonstrated their expertise and backed it up with excellent levels of service.”
Indranil Chatterjee, SVP of product and sales at Openwave Mobility said: “Over 50% of data travelling on mobile networks is video and this phenomenal growth is straining networks. This, along with encrypted data, adversely impacts QoE. Our research has shown that subscribers will only tolerate 6 seconds of buffering before they abandon their video and even consider leaving their operators. In a highly competitive mobile landscape, carriers can ill-afford to overlook quality.”
Ammar Hamdan, director of sales for MEA region added: “Zain has shown its leadership in the industry by utilising NFV. As a pioneer of NFV-based solutions, Openwave Mobility has the expertise and the technology to strengthen Zain’s virtualized infrastructure and boost QoE for subscribers.”