Satellite operator Yahlive and DTH operator Entertainment and Reality TV Hub (EARTH) have announced at CABSAT 2018- the addition of 35 TV channels, catering to the South Asian viewers in the GCC.
This move is part of efforts to curb piracy and eliminate illegal viewing platforms in the region.
The UAE-based operator aims to create an official South Asian TV entertainment hub in the GCC with an array of channels, including the first HD Indian TV Channel titled ‘Minerva’ and 35 Pakistani channels.
“Our goal is to partner with as many South Asian broadcasters as possible to cater to the viewing needs of the audience,” said Sami Boustany, CEO of Yahlive. “With the South Asian community in the GCC and its neighbouring countries growing at an exponential rate, we observed a gap in this market and committed to develop premium content to cater to the demand, while keeping in mind the available resources for television viewing and respecting all legal requirements.”
The Yahlive stand, at CABSAT 2018, plays tribute to the various cultures and countries whose channels are broadcast by the operator.
Yahlive, headquartered in Abu Dhabi in the UAE, was launched in 2011 as a joint venture between the world leading satellite operator SES and Yahsat.