French telecoms giant Orange Group has secured the domestic broadcast rights for Spain’s La Liga football league for the 2020/21 season, by extending its sublicensing agreement with Telefonica.
Spain is Orange’s second biggest market, after its home market of France, and the company has an enormous footprint in the mobile and fixed line sectors.
Orange will pay around $336 million for the rights to show a selection of La Liga and Champions League matches, in a continuation of the deal it struck for last season’s rights.
Spain’s broadcaster Mediaset Espana has declined the opportunity to renew its contract with Telefonica to show matches through its online platform, Mitele Plus. The discontinuation of this deal means that Orange will be the only other operator to show La Liga and UEFA Champions League football in Spain.
In addition to La Liga and UEFA Champions League fixtures, the deal will also provide Orange subscribers with access to Telefonica’s coverage of La Liga Segunda and UEFA Europa League matches.
Telefonica originally secured the right to show La Liga and UEFA football matches until the end of the 2021/22 season. However, a part of the deal specifies that it must make at least 50 per cent of its content available to other telcos and broadcasters.