Etisalat began its GITEX 2017 by announcing its fastest 5G live trial reaching 71Gbps setting a record in the industry.
In partnership with Ericsson, the operator showcased several 5G use cases including robotic surgery.
Etisalat signed a MoU with e-commerce platform, Noon appointing noon.com as one of Etisalats key online partners offering consumers the flexibility to purchase Etisalat products and services online.
Etisalat and Federal Electricity and Water Authority (FEWA) signed a MoU to appoint FEWA as one of its key retail partner for Etisalats elife packages. According to the agreement, after the water and electricity services are activated, customers have a choice to subscribe to Etisalats elife service.
The autonomous driving research vehicle Mercedes-Benz F 015 made its regional debut at the Etisalat stand. Digital mobility was quite the attraction at Etisalat's stand, with several next-gen cars on display.
Rinspeed Etoss concept car was another self-driving vehicle that was on display.
This GITEX, Etisalat announced Tesla Model X with its connected platform.
Etisalat and Tasheel signed a MoU to appoint Tasheel Enjazat as one of its key retail partner for Etisalats prepaid and postpaid services as well as elife packages.
The theme this year for Etisalat was Driving the Digital Future and the operator showcased a suite of digital services at its stand. The picture above shows the humanoid robot, Sophia, which gathered a lot of attention at the show.
In retail section, Etisalat demonstrated how augmented reality technology helps in choosing your favorite design on your shoes, clothes and merchandise.
There was a robot Einstein, which supposedly is a genius in maths and science. It is an educational robot that was seen chatting with kids on weather, famous people, etc
Then there was Buddy the companion robot that protects your home, entertains kids and helps stay connected with family and friends.
Yet another focus was on 'Technology for Good'. Virtual bionics, an innovative technology supported by Accenture focused on patients having missing limbs taking them to a virtual world where they can see actual hands giving their physicians better opportunities to assess their situation for better therapy.
Also on display was the world's first, mass-producible, micro-braille smart watch.
Also on showcase was Drishti, a technology developed by Accenture in which the smart glasses help recognise objects and say what it is through an audio to the person wearing the glass.
Star Wars: Jedi Challenges- an AR product is now available for pre-order through Etisalats website. The exclusive showcase of the product was made available for GITEX visitors to touch, feel and experience at Etisalat stand.