Heroes of hire: firms setting benchmarks in rental

Heroes of hire: firms setting benchmarks in rental
Published: 2 April 2017 - 7 a.m.
By: John Bambridge

General equipment

Machinery Rental Alternatives

Machinery Rental Alternatives or Ejar, and formerly Zahid Tractor’s Rental Division, was est-ablished in 2015 to provide customers with short and medium term rental solutions. Its fleet is comprised of an array of products including air compressors, generator sets, trucks, lift trucks, access platforms, piling rigs, cranes and welding machines. Ejar’s stated intention is to offer affordable, turnkey solutions for everyday rental needs.

Zahid Tractor’s Rental Division was originally established in 1982 and pioneered the concept of renting equipment in Saudi Arabia. After years of continued growth and an expanding product line, the decision was made to spin off the rental division as an independent company, Ejar, to focus solely on the thriving rental industry and enhance the customer experience.

Abdullah A. Hanafy, managing director at Ejar, explains: “We started with a handful of employees working out of one branch. Today we have close to 300 employees and several strategically located branches throughout the Kingdom.”

The company shares the commitment as its parent organisation, the Zahid Group, to Saudi Arabia’s Vision 2030. “Through the Zahid Learning Institute, we offer extensive training, including specifically designed Saudisation programmes aimed at unlocking the full potential of the next generation,” says Amr M Khashoggi, Zahid Group vice president for HR and group affairs. “We hire and develop local talent so that they have the necessary skills and experience to become productive members of the workforce.”

Headquartered in Jeddah, the Zahid Group is led by a family whose commercial roots date back over a century.

 

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