Heroes of hire: firms setting benchmarks in rental

Heroes of hire: firms setting benchmarks in rental
Published: 2 April 2017 - 7 a.m.
By: John Bambridge

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Manlift Group is a Dubai-headquartered organisation specialised in the rental and sale of aerial work platforms. Established in 2006 Manlift has steadily grown into a market leader operating from five depots across the Middle East and Asia, and representing major manufacturers from the US and Europe including JLG, Genie and Teupen.

Deploying fleet of more than 2,200 certified aerial work platforms ranging from self-propelled boom lifts with working heights up to 58m and battery and bi-energy powered access platforms, to spiders and low level access platforms, the reach of Manlift product offerings captures business in the construction, facilities management, logistics, oil and gas, public transport and events sectors.

The company has certified training centres in the UAE, Qatar and India, accredited by IPAF, and has recently invested in its first bilingual instructor (English and Hindi) in Qatar.

Manlift has also improved its internal processes with the implementation of a new ERP and CRM system, and has relaunched its website as of April 2017 with an improved user interface to further its vision of delivering a superior customer experience.

Manlift has also introduced a ‘Manlift Way’ lean management programme based on Kaizen principles that will be rolled out in across all of its country level operations by the end of 2017.

David King, managing director for Middle East & Asia, notes: “As part of this Manlift Way, we constantly monitor and improve key performance indicators across in order to continuously improve the quality of service we deliver to the customer.”

Manlift is also leading the implementation of GPS-based track and trace systems in the region, in conjunction with RFID systems, to prevent unauthorised access to its rental machines.

The business also recently imported six of the world’s largest access platforms: 58m-high JLG 1850SJP telescopic boom lifts, to support work on projects including the Midfield Terminal Building at Abu Dhabi Airport.

Manlift has also done custom work converting diesel booms into electric booms and developed a battery change system to increase electric lift uptime.

In Qatar, where Manlift has been present since 2009, it has more than 400 machines, and has plans to grow the fleet ahead of the 2022 FIFA World Cup.


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