Heroes of hire: firms setting benchmarks in rental

Heroes of hire: firms setting benchmarks in rental
Published: 2 April 2017 - 7 a.m.
By: John Bambridge

Tower cranes

NFT Specialized in Tower Cranes

NFT has been in business for the past 35 years and today has 1,000 employees worldwide, operating in 32 countries, from every nation in the GCC through to the United Kingdom, Lebanon, India, Iraq, Jordan, Singapore, Hong Kong, Taiwan, Korea, Australia and Canada.

To this day, NFT continues to participate in many of the region’s most prestigious projects and at present, the support of construction in the UAE, Qatar and Saudi Arabia still constitutes the bulk of NFT’s operations.

NFT is led by Nabil Al Zahlawi, the company’s founder, CEO and managing partner, who across his career has faced off three worldwide economic recessions, all the while growing the business and gaining market share with a view to worldwide expansion. He has previously expressed: “We go wherever demand goes; a crane moves without a passport.”

This year, a significant development for NFT has been the acquisition of a 300,000m2 yard in Al Dhafra, Abu Dhabi.

Over the course of a year, NFT has shipped all of its products to the new yard, which is now 80% allocated to NFT’s stock.

NFT’s entire inventory has now been codified by a reference software to immediately locate any inventory across the space.

NFT’s database, which can also be referenced by customers, holds 1,101 Potain tower cranes.

The business has separately established a workshop at the yard for reconditioning cranes, with an assembly line of step by step processes, from testing and electrical work through to welding up and painting.

NFT has also established an office in Kuwait, having increased its market share in tower cranes the country from 1% in 2014 to around 30-45% in 2016. NFT Kuwait has more than 40 tower cranes erected today and aims to double this by mid-2017.


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