ASGC: GCC hospitality sector to produce more mixed-use projects

ASGC: GCC hospitality sector to produce more mixed-use projects
ASGC was the main contractor for Waldorf Astoria Palm Jumeirah.
Published: 23 August 2017 - 8:30 a.m.
By: Fatima De La Cerna

The GCC’s hospitality and tourism industries are being reinforced by a “compelling wave of sports, entertainment, and leisure” projects, said Nashat Louis of ASGC.

The chief operating officer of the Dubai-based construction company revealed that ASGC is anticipating “heightened interest from local developers to create mixed-use projects that combine hospitality, entertainment, retail, and residential elements”.

He added: “The competitive environment in today’s hospitality sector has encouraged developers to become more creative in their offerings.

“We see that creativity coming through in architectural design, interior modelling, technological sophistication, and site selection, [as well as] in the contribution that these hospitality projects can have on overall community development.”

Louis pointed out that regardless of project type – whether luxury hotels or mid-market developments – the sector’s future will be “defined by distinctive brand experiences that appeal to next-generation travellers”.

Talking about ASGC’s market outlook, Louis told Construction Week: “Our outlook for 2017 was positive from the start. Our business is still predominantly in the UAE, and we can see several Dubai projects that were in the planning phases even [towards] the end of 2016 being rolled out [this year].”

In July of this year, ASGC announced the appointment of Herbert Fuchs as its first-ever chief information officer (CIO).

“Internally, we are labelling 2017 as the age of digital transformation,” he said, adding: “We have recently hired a CIO, for example, as we look to constantly improve how we conduct our business, from recording attendance, performance assessment, and asset management to invoicing clients and dealing with our subcontractors.”

ASGC, counting Emaar, Bloom Properties, Al Habtoor Group, Dubai Municipality, and the Roads and Transport Authority (RTA) among its clients, was awarded the Taj Hotel project in 2016 and was the main contractor for Waldorf Astoria Palm Jumeirah.

To read our special report on the region's hospitality sector, check out issue 665 of Construction Week, which will be published on 2 September, 2017.

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