Terex Middle East has appointed M.H. Al Mahroos Trading Est. (Al Mahroos), as the first fully authorised distributor and authorised service provider (ASP) for its Genie product in the UAE.
Al Mahroos is now responsible for Genie’s distribution and aftersales provision in Dubai and the other Northern Emirates, where it will initially be serving all of its customers from its facility in the Al Quoz Industrial Area of Dubai, with more facilities in the months to come.
Sharbel Kordahi, MD for Terex Middle East, noted: “With its experience in Genie products and the local market, Al Mahroos has precisely the right profile to support Genie customers.
“Bringing more people with the right skills to support owners of Genie fleets in Dubai and the Northern Emirates, Al Mahroos now provides the additional technically skilled hands to respond more rapidly and efficiently, with a level of service tailored to customers’ needs.”
In terms of its role as an ASP, Al Mahroos will be providing everything from parts, maintenance and training to in-the-field support, as well as a full range of rental fleet management solutions.
“We are delighted with our new appointment that now enables Genie customers to benefit from the brand’s full service offering,” said Hassan Al Mahroos, chairman and CEO, M H Al Mahroos Group.
“For many small and medium sized rental companies and contractors in the UAE, this support will notably enable them to increase efficiencies and reduce costs, to rise up to current local market challenges and help them to remain competitive.”
Antony Chalissery, technical service manager at Terex Middle East, added: “The appointment of Al Mahroos is a big step forward for customers on a day-to-day basis, as well as for the long-term.”
Al Mahroos customers will also be able to avail of Terex’s Genie Service Solutions (GSS) planned maintenance packages as one of its options for aftermarket service.
GSS includes regular 30-day in-service checks, as well as six monthly or annual service visits, and is prompted by a system of advisory notices that are automatically handled by the Genie service team.
One existing Genie customer that has opted into GSS, saw a 25% reduction in its maintenance costs with the package, including the related economy of 40 resource hours per machine over the course of a year.
Chalissery continues: “In the longer-term, by keeping their Genie machines maintained in prime condition, customers reap the benefits of the high resale value that Genie products are known for.”
About M. H. Al Mahroos Trading Est.
Al Mahroos has over 85 years of experience in the equipment business with showrooms, workshops, parts and training centres located in Bahrain, KSA and UAE, encompasses over 26 unique trades divisions.
Backed by a team of over 400 members consisting of engineers and technicians, Al Mahroos is an Authorised Genie Distributor specialised in the sale of Genie mobile access solutions in UAE and Bahrain.