Mercedes-Benz adopts word-based coordinate system

  • Mercedes-Benz adopts word-based coordinate system
    A Mercedes-Benz at an example what3words address in Andalusia, Spain.
  • Mercedes-Benz adopts word-based coordinate system
    Several alternatives addresses at remote locations in Cantabria, Spain.
Published: 13 September 2017 - 4:12 a.m.
By: John Bambridge

Mercedes-Benz will be the first automotive manufacturer to adopt an innovative address system that divides the world into 57 trillion 3m X 3m squares, each with a unique three word sequence.

The system is called what3words, and was founded in 2013 to provide every location in Earth easily and unambiguously identifiable – even where there are no addresses, in areas that are remote from urban centres.

“With what3words’ easy address entry method, we’re adding another logical element to our navigation system,” said Sajjad Khan, vice president for digital vehicle and mobility at Daimler.

“You can enter your destination by speaking just three words and are then guided there to within an accuracy of nine square metres. Anywhere in the world. All I can say is: simple.ingenious.innovative.”

Although every location on Earth can be identified by its GPS coordinates, Daimler notes that complex sequences of numbers can be hard to remember, while conventional can be imprecise or ambiguous, e.g. if there are multiple streets with the same name.

The what3words algorithm uses a vocabulary of 25,000 words in such a way that combinations that are liable to be confused are also kept well apart – so that both humans and machines can easily notice mistakes when entering an address. The system is also available in 14 languages.

If you enter lottery.jotting.inched as your destination (, for example, you will navigate to the world’s first petrol station in Wiesloch, south of Frankfurt, where there is a plaque in memory of the pioneering journey made by Bertha Benz.

It was this simple and ingenious idea that won the attention of Daimler CEO Dieter Zetsche and led to the system’s selection in February 2017 for the second round of the ‘Startup Autobahn’ platform.

Now, within the next six months, Mercedes-Benz will become the first automotive manufacturer to exclusively unveil the address system as a standard navigation solution in a car.

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